Merchant Case Study: How Coffee House Boosted Afternoon Sales by 140%

• Bandra specialty cafe experienced slow 2 PM - 5 PM weekday afternoon lulls.
• Launched a 500m proximity flash deal: 'Buy 1 Coffee, Get 1 Artisan Cookie Free'.
• Result: 120+ new walk-in customers and 140% revenue surge during quiet hours.

Located on Bandra's busy Hill Road, 'Southside Coffee & Brews' enjoyed roaring morning breakfast rushes. However, between 2:00 PM and 5:00 PM, store footfall routinely plummeted by over 70%.

The Challenge

Store owner Rajesh Nair needed a way to attract office workers, shoppers, and nearby residents during quiet afternoon hours without discounting his premium morning menu or spending heavily on social media ads.

The Proximity Deal Campaign

Using the LocalDealz Merchant platform, Rajesh set up a targeted 3-hour flash campaign:

• Target Radius: 500 meters around Hill Road store
• Offer: 'Buy Any Speciality Cold Brew, Get 1 Fresh Bakery Cookie Free'
• Time Slot: Weekday afternoons (2:00 PM – 5:00 PM)
• Campaign Duration: 7 days test trial

The Results

Within 20 minutes of launching the broadcast on Monday afternoon, nearby shoppers began walking in with their phones displaying the alert. Over the 7-day period:

• 128 direct walk-in redemptions during quiet hours
• 140% increase in afternoon sales revenue
• 42% of first-time walk-in visitors became repeat weekend customers

"LocalDealz gave us total control over our store footfall. We went from empty tables at 3 PM to a bustling cafe every single day."

— Rajesh Nair, Store Owner

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